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case Studies

1

KEW Academy
CA Coaching Institute

MARKETING CHALLENGE

Position KEW Academy as a centre that makes CA easy and fun thus making KEW a go to place for charted  accountancy coaching in Chennai.


BEHAVIORAL PROBLEMS

The TG considered a new institute as a risk and was only keen on joining a centre with a history of having delivered successful pass ratio.


SOLUTION

Being an academy with just ONE batch pass out, the challenge was to create a brand identity for KEW as an institute with best in class facilities & faculties. We created a 360O integrated campaign which introduced innovations like Flash Cards - that made CA preparations easy and fun; a campaign that would bust all myths surrounding CA. Brochures, Website, Flash Cards, Digital Campaigns, PR Coverage, Print ads, Mock Exams & Career counseling sessions at schools – KEW’s brand visibility campaign helped create brand association in the minds of all CA-CPT/CA-IPCC aspirants. 

2

Superb
FMCG

MARKETING CHALLENGE

To identify a relevant brand positioning & to craft the key messaging to consumers which will help establish Superb amongst the consideration set.

BEHAVIORAL PROBLEMS

The masses consider Healthy food as tasteless and ready to eat food as  an expensive & unhealthy option for everyday eating 

SOLUTION

“Eating Healthy Got Easy” with this tag line we positioned Superb as a brand that delivers Healthy food through convenience. We not only designed the brand identity and positioning for Superb but also helped the brand innovate with quite a few traditional recipes, giving them an alluring  packaging, promoting the brand on social media, developing a website, taking the brand to the audience by helping them do placements and marketing the products across corporates, schools, modern trade retail outlets and various other touch points. The brand today is present in 80+ outlets in Chennai and is still growing. 

3

Lactel Sshup
FMCG

MARKETING CHALLENGE

Deliver a successful launch and mass reach for Ssup in India. Their official launch where they sampled the product to students of 600+ schools was a failure as neither did it bring brand association nor brand recall.

BEHAVIORAL PROBLEMS

Children love chocolates and parents have a tough time saying NO to their kids everyday as they worry about tooth decay, sugar content etc.

SOLUTION

A vanilla sampling activity dint work for Sshup, so we decided to do school contact programs with a professional nutritionist – a BMI activity. The recommendations of the nutritionist were sent out to the parents thus bringing the brand to their attention as well. While the nutritionist would do a check of a student our promoters engaged with the rest of the class to tell them it was a  condensed milk chocolate which the children had to sssshhhup and have. Games, stories and  fun tasks helped register the brand in their minds. We also did placement in canteens thus enabling the brand to not only market to their TG but also ensure continuous sales. 

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